On Monday, April 20, the German team “Hinterland” won the final of Ace Manager, BNP Paribas’s first professional adventure game.
Five teams composed of students from eight different countries competed in the final. Throughout the day, the students had to face a final challenge in front of a jury of experts from the BNP Paribas Group, as well as Richard Descoings, Director of Sciences Po Paris and Patrice Houdayer, Chief Operating Officer of EM Lyon business school. The students worked on three mini-cases that followed on from the game’s initial online phase. For the Retail Banking case, the players had to manage the bank in Universe City (the virtual world in which Ace Manager is set). For Investment Solutions, the students advised the tennis player they assisted in the first phase of the game on marriage settlement arrangements and wealth management issues. And for Corporate and Investment Banking, students had to finalise growth plans for the tennis racket manufacturing company by completing the takeover planned during the game’s online phase.
Prizes were awarded in the Orangerie by Michel Pébereau, Chairman of BNP Paribas, and Richard Descoings, Director of Sciences Po Paris.
The final results are as follows:
1/ Hinterland, comprising four German students from WHU University in Koblenz.
2/ The Elite International, made up of two Spanish students (ICADE Madrid), one American student (University of Pennsylvania) and one Chinese student (National University of Singapore).
3/ “Che bei che semo,” composed of three Italian students and one American. All are studying at the Bocconi business school.
4/ DIMS, made up of four Russian students from Moscow’s Financial Academy.
5/ Ace Synergy, comprising one Italian student (Turin, Politecnico), one student from the United Arab Emirates (Zayed University), and one French student (ENSMM of Besançon).
All finalists were awarded prizes. The top three received €10,000, €2,600 and €1,600 respectively. Tickets to tennis tournaments were also given to all finalists.
Ace Manager is central to BNP Paribas’s strategy to develop its brand image and appeal to young people outside France and become a leading global employer brand for students. To boost its brand image and consequently its appeal, BNP Paribas has capitalised on the tennis world, which is already associated with the bank thanks to 36 years of global sponsoring, and on its strong capacity to recruit and propose attractive career prospects.
Ace Manager was designed with the assistance of BNP Paribas bankers to give students the opportunity to learn about the Group’s three core businesses: Retail Banking, Corporate and Investment Banking, and Investment Solutions.
BNP Paribas worked closely with TBWACorporate on this project, which had broad international scope.
Ace Manager in a few key figures
4,364 participants (1,091 teams of 4 students) in the game’s online phase.
The most extensively represented countries in the game (over 100 participants per country) were India, Turkey, France, China, Ukraine, Italy, Russia, Germany, Hong Kong, the United Kingdom and Algeria.
106 countries were represented in all.
More than 700,000 students from all over the world came into contact with the BNP Paribas name during the campus tour and the game’s promotion.
The Ace Manager website has been visited over 200,000 times since it went online on October 7.
BNP Paribas and careers
BNP Paribas is now one of the foremost banking groups in the world. It is present in nearly 85 countries, and more than 60% of its employees and clients are outside France. The Group recruits worldwide for a broad range of careers, including customer relationship managers, asset managers, IT engineers and experts. It also offers expatriate opportunities to its employees worldwide, thereby ensuring a diversified employee mix in all countries – over 150 nationalities are represented within the Group.
In 2009, BNP Paribas expects to recruit about 800 young people who are studying for Bac +2 to Bac +5 diplomas, primarily for marketing positions in Retail Banking. BNP Paribas also offers some 200 VIE volunteer opportunities and over 1,500 post-study internships every year in France.
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is a European leader in global banking and financial services and is one of the 6 strongest banks in the world according to Standard & Poor’s. The group is present in 85 countries, with more than 173,000 employees, including 132,700 in Europe. The Group holds key positions in three major segments: Corporate and Investment Banking, Asset Management & Services and Retail Banking. Present throughout Europe in all of its business lines, the bank has two domestic markets in retail banking – France and Italy. BNP Paribas also has a significant presence in the United States and strong positions in Asia and the emerging markets.
Alia Ouabdesselam – 00 33 (01) 40 14 66 28 – firstname.lastname@example.org